I selected the logos for the Walt Disney World Resorts and Universal Resort Orlando.  

The target audience for these logos are people of all ages.  Although very young children may not recognize the Universal logo immediately, the Walt Disney logo with the Cinderella castle is as iconic as the logo.  In the case of the Universal Resort logo, the globe makes it easy for people to know it has something to do with the world, so one might be able to figure it out.  But the Disney Resort logo is one that even young children recognize. 

Furthermore, the Universal logo is colored with strong bold primary colors making it easy to discern what it is.  The Cinderella castle is slightly hazy, but it contains a definite outline that young people recognize.  Universal’s logo is clearly a globe, but if you take away the words, it is not as easy to figure out what it represents unless you have visited the resort.  A globe can represent many things, so it is not obvious which one simply by looking at it – minus the words.  In the Disney Resorts label, we see the iconic castle and the large letter D for Disney, which is almost as recognizable as the castle. 

Overall, the Disney logo is more successful.  Regardless of which park, or logo you are looking at (Disney has several entities which each has its own logo) people recognize the D and the castle.  In one logo we see the silhouette of Mickey Mouse’s ears.  The logos have evolved over the years, but kids to adults know what it is!  Therefore, Disney created a logo that anyone can easily recognize. 

 Logos for Google Images 

I selected the logos for the Walt Disney World Resorts and Universal Resort Orlando.  

The target audience for these logos are people of all ages.  Although very young children may not recognize the Universal logo immediately, the Walt Disney logo with the Cinderella castle is as iconic as the logo.  In the case of the Universal Resort logo, the globe makes it easy for people to know it has something to do with the world, so one might be able to figure it out.  But the Disney Resort logo is one that even young children recognize.   

Furthermore, the Universal logo is colored with strong bold primary colors making it easy to discern what it is.  The Cinderella castle is slightly hazy, but it contains a definite outline that young people recognize.  Universal’s logo is clearly a globe, but if you take away the words, it is not as easy to figure out what it represents unless you have visited the resort.  A globe can represent many things, so it is not obvious which one simply by looking at it – minus the words.  In the Disney Resorts label, we see the iconic castle and the large letter D for Disney, which is almost as recognizable as the castle. 

Overall, the Disney logo is more successful.  Regardless of which park, or logo you are looking at (Disney has several entities which each has its own logo) people recognize the D and the castle.  In one logo we see the silhouette of Mickey Mouse’s ears.  The logos have evolved over the years, but kids to adults know what it is!  Therefore, Disney created a logo that anyone can easily recognize.